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HINO is a common truck's brand we usually see on Hong Kong street. The image of the truck has always been rough which makes people think their advertisements are usually dull. My task not only presents the trucks with vitality but also draws the consumers’ and the market’s attention but also fulfil client special request.

TASK: Fulfil clients request by using Ninja and Japanese sumo wrestlers to promote HINO 300 and HINO 500.

Generally, truck drivers are not interested in reading a copywriting which contains full of words. Therefore, I decided to promote the advertisement with a more innovative and novel way — comic advertising which is rarely seen in Hong Kong. This method could make the advertisement more entertaining, highlighting the functional advantages of the truck in order to resonate the target customers.

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